Why Pay For Bottled H2O
When Water Filters Can Cost Pennies A Gallon?
According to a new independent study by the WWF, Bottled
Water: Understanding a social phenomenon, commissioned by WWF, bottled water may be no
safer, or healthier or contain less pollution, than tap water in many countries while
selling for up to 1000 times the price. Yet, it is the fastest growing drinks industry in
the world and is estimated to be worth US$22 billion annually.
The study reveals that the bottled water market is partly
fuelled by concerns over the safety of municipal water and by the marketing of many brands
which portray them as being drawn from pristine sources and as being healthier than tap
water. However, some bottled waters only differ from tap water in the fact that they are
distributed in bottles rather than through pipes. In fact there are more standards
regulating tap water in Europe and the US than those applied to the bottled water
"Our attitudes towards tap water are being shaped by the
pollution which is choking the rivers and streams which should be veins of life,"
argues Richard Holland, Director of WWF's Living Waters Campaign. "We must clean up
and properly protect these waters at source, and not just at the treatment works, so that
we can all rest easy in drinking from the tap."
But until we have safe drinking water
from our faucets,
Doulton Water Filters is the best solution.
The study acknowledges that while bottled water
has the advantage of being generally safer in areas where tap water may be contaminated,
boiling or filtering local water renders it safe at a much lower cost for people on a low
income. However, according to the United Nations Food and Agriculture Organization (FAO),
in terms of nutritional value, bottled water is no better than tap water. It may contain
small amounts of minerals but so does tap water from many public municipal water supplies.
Some consumers prefer bottled water to tap water
for taste reasons. WWF argues that water companies have an important responsibility to
ensure that they consistently produce water that is not only safe but also pleasant to
The study also finds that every year 1.5 million
tons of plastic are used to bottle water. Toxic chemicals can be released into the
environment during the manufacture and disposal of the bottles. Furthermore, a quarter of
the 89 billion litres of water bottled worldwide annually are consumed outside their
country of origin. Emissions of the green house gas carbon dioxide, caused by transporting
bottled water within and between countries, contribute to the global problem of climate
"Bottled water isn't a long term
sustainable solution to securing access to healthy water," said Richard Holland.
"Clean water is a basic right. Protecting our rivers, streams and wetlands will help
ensure that tap water remains a service which delivers good quality drinking water for
everyone at a fair price."
Doulton Water Filters provide
cleaner, safer, great tasting water
on tap at a fraction of the cost of bottled water.
The World Wildlife Fund of Nature is the world's largest
and most effective independant organization dedicated to the conservation of nature.
At Doulton, we deliver high quality home water filters at an
affordable price. The Counter Top and Undersink water purifiers are designed for easy
installation. Counter Top models require only the removal of the air diffuser from
your existing kitchen faucet. The diverter valve, which is already fitted to the supply
hose, is then threaded onto the faucet and the installation is complete. Undersink
models come complete with detailed instructions. Installation is easily within the
capability of most Do-It-Yourselfers.
Find a replacement
cartridge for Doulton Water Filters.
If you need help choosing the right filter for your needs, or
want additional information, please call our Customer Service Department at (855) 855-1976.